Telemarketing - Major Attraction for Young Jobseekers

Owing to the stiff competition in business world, every organization looks for ways to enhance business activities by promoting the sale of its products and services. Telemarketing is one such tool in the hands of every big or small organization that bolsters the sales efforts of the company.

Telemarketing Jobs

Telemarketing jobs in India is definitely on the upswings due to the rising demand for telemarketing executives in various industries. Telemarketing as a career option is emerging as a major employment opportunity for numerous young professionals in the country. Fresh graduates are increasingly employed by reputed IT and IT enabled services to search for potential customers through telemarketing. 

Telemarketing activity is different from a call center job in terms of the nature of operations. An executive in a call center is usually responsible for inbound activities that involve receiving calls regarding customer queries for services/products. On the other hand, in telemarketing the executive is involved in making outbound calls to pitch a product or service over phone.

Job Requirement

The job requires no high qualification and can be taken up by anyone willing to make a career in the field. However, the candidate is expected to have excellent communication skills to interact with customers. The job offers decent pay packages and hence attracts young graduates. Telesales executives are given proper training that teaches telephone etiquette, proper accent, customer relationship skills, telemarketing skills, etc. In short, all you require is the zeal to sell products and services. 

Career Prospects

The field offers specialization in different segments like database selling, cross sell campaigns, lead generator, product promotion, and debt collection services. A telemarketer gets promotion on the basis of experience and skills in telesales. As a telemarketer, growth opportunities are available in public relations, marketing and human resource in call centers, insurance companies or other financial institutions.

Remuneration

The job attracts young jobseekers mainly due to attractive salary along with other benefits. For a fresh graduate, starting salary can range from INR 6,000-10,000, which increases with experience and job profile. Apart from salary, employers like call centers and BPO offers transport allowance, subsidized meals, regular health check-up and even correspondence educational programs to employees who wish to pursue higher studies with job.  

So, get ready to take the best out of a career in telemarketing!